The Blog Only About Showbiz

Popcorn entertainment!

Posted by jahanzaibmemon on January 1, 2008

Almost every other Bollywood flick that released this year and proved to be a hit was termed ‘pure time pass’.

‘IF you have nothing else to do over the weekend and want to enjoy some no-brainer entertainment, this movie is for you,’ the critics said time and again this year. Even those promoting the films said audiences would have to leave their brains at home to enjoy these films.

“People are living such stressful lives, they don’t want to go into a cinema hall and take on more tension,” says actor Shreyas Talpade. “No doubt, films like Chak De! India and Shootout at Lokhandwala are lauded, but at the end of the day, the audience wants to come out feeling good,” he says.

And a no-brainer appeals to the masses, says actor Kirron Kher. “It’s like mass-produced clothes that are not of great quality but sell. The masses don’t have an acquired taste. Today’s multiplex audience is looking for full-on entertainment,” she says.

When we say no-brainers, we’re not just talking about comedies. While there are films like Partner, Dhamaal, Bheja Fry and Satyavan Savitri from down south, other entertainers that fit the bill are Ta Ra Rum Pum, Honeymoon Travels, Jaaneman, Jhoom Barabar Jhoom, Om Shanti Om and the most-talked about Rajinikant-starrer, Sivaji.

“Comedy, action, thriller or tragedy… if a film can entertain, it is sure to do well,” says actor Sajid Khan, who turned director with Heyy Babyy. “A no-brainer doesn’t mean no work has gone into putting the film together. Even pure entertainers need to be classy. You can’t take the audience for granted,” he says.
Stand-up comedian and theatre person Rubi Chakravarti also objects to people associating no-brainers with comedies. “You have to be rather smart to enjoy comedy. Unfortunately, filmmakers think they can get away with some comic situations, repeat overused SMS jokes and make fun of certain segments of society and cover it up with a no-brainer tag,” she says.

“There was a time when we had relief characters who had nothing to do with the story, but just make an appearance every now and then and introduce comedy. Today, the film is full of comedy, with a few serious moments in between,” says Shreyas. But depressing endings are out, he says. “Of course, even in a so-called no-brainer, people look for novelty. That’s why films like OSO and Bheja Fry did well,” Shreyas adds.
So where does that leave filmmakers who want to experiment with their storylines?

“If producers make niche movies within controlled budgets, they’ll get their money back. The primary thing about films is that the audience needs to instantly connect with the story. Once the connection is made, they’ll think on their own,” Kirron says. Even at that, it should be an honest effort on the part of the director to tell a story simply, she says. “No great designs and hidden messages work. Khoya Khoya Chand was wonderfully directed, but I felt some of the actors didn’t fit the role. Better casting would have done wonders for the film,” adds Kirron.

And entertaining the masses is quite a challenge, says Sajid. “It’s more difficult to impress people and make them laugh,” he says. Rubi adds, “Besides, why make a good movie and apologise for it by calling it a no-brainer? It’s the self-indulgent directors who should apologise,” she says.
Says Sajid, “I would never tell my audience to leave their brains at home and come to watch my movie. I would ask them to carry an extra set of brains instead.”


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